Bricks & More: Unlocking Real Estate Value
This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated.
Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.
Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value.
So if you're passionate about making real estate more valuable for more people, look no further.
Bricks & More: Unlocking Real Estate Value
EMILIE JASKULA: Why Offices Aren’t Dead | The Global Office Market Reinvention
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The Future of European Offices: ESG, Hybrid Work & the Flight to Quality
In this Paris special episode of Bricks & More, host Adrian Strittmatter sits down with Emilie Jaskula, Head of European Real Estate Research at BNP Paribas Asset Management, to explore the rapidly evolving European office market and the forces reshaping real estate investment across the continent.
Drawing on nearly 20 years of experience, Emilie breaks down how macroeconomic shifts (including rising interest rates, inflation, and geopolitical uncertainty) have fundamentally altered office market dynamics. She also explains how the post-pandemic shift to hybrid and remote work has forced landlords and investors to rethink traditional office strategies and reposition assets around flexibility, experience, and long-term resilience.
Adrian and Emilie also explore:
- The long-term impact of hybrid and remote work on office demand
- Why ESG has become a core driver of value, not just a compliance exercise
- The shift from a traditional B2B leasing model to a more tenant-focused, B2C mindset
- The growing polarisation between prime assets and secondary/tertiary offices
- The risks of obsolescence in outdated, inefficient buildings
- How digitalisation and smart building technologies are reshaping asset management and performance
Emilie also highlights the continued strength of prime offices in key European cities such as Paris, London, and Frankfurt, where demand remains resilient for high-quality, well-located, and future-proofed space. She discusses how landlords are now expected to deliver more than just square metres; prioritising wellness, community, sustainability, and user experience.
Despite ongoing disruption, Emilie challenges the “office is dead” narrative, arguing that offices remain essential but are becoming more selective, experience-driven, and performance-focused than ever before.
Tune in to discover how Europe’s office market is being reshaped by ESG, technology, and changing work patterns and what it takes to succeed in the next era of real estate investment.
Follow & Catch Up With Us
Want more from Bricks & More: Unlocking Real Estate Value? Follow Adrian for more exclusive content, and get in touch with Saentys if you have a destination, real estate, or hospitality project of your own.
Follow Adrian Strittmatter:
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Follow Emilie Jaskula:
LinkedIn: https://www.linkedin.com/in/emilie-jaskula-25a6332/