Bricks & More: Unlocking Real Estate Value
This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated.
Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.
Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value.
So if you're passionate about making real estate more valuable for more people, look no further.
Bricks & More: Unlocking Real Estate Value
CRAIG MASON: The Future of Self-Storage: Trends, Challenges, and Opportunities in Europe
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European Self-Storage: Scaling Opportunity in a Fragmented Market
In this episode of Bricks & More, Adrian Strittmatter sits down with Craig Mason, Investment Director at Pithos, to explore the evolving European self-storage market and the opportunities emerging for entrepreneurial operators.
Craig explains how smaller ventures can create long-term value in a sector increasingly shaped by institutional investors and established brands. He draws clear parallels between self-storage and the hospitality industry, highlighting how customer service, flexible pricing, and a seamless user experience are central to driving occupancy and returns.
This episode also explores:
- Why local teams are critical to understanding demand and building trust
- The operational similarities between self-storage and hospitality
- How digital booking systems, automation, and data analytics improve performance
- The growth gap between Europe and the more mature U.S. market
- Strategies for scaling in a competitive and consolidating sector
Craig also shares practical insights for new entrants, from leveraging local market expertise to building scalable operating models that differentiate in a crowded landscape.
Tune in to discover why self-storage remains one of Europe’s most dynamic and under-appreciated real estate asset classes, and what it takes to unlock its full potential.
Follow & Catch Up With Us
Want more from Bricks & More: Unlocking Real Estate Value? Follow Adrian for more exclusive content, and get in touch with Saentys if you have a destination, real estate, or hospitality project of your own.
Follow Adrian Strittmatter:
LinkedIn: linkedin.com/in/adrianstrittmatter
Follow Bricks & More:
https://linktr.ee/bricksandmore
Contact Saentys:
Website: saentys.com LinkedIn: linkedin.com/company/saentys/Instagram: instagram.com/saentys/
Follow Craig Mason:
LinkedIn: https://www.linkedin.com/in/craig-mason-37416422/
Website: http://www.pithos.eu